If your center has a bar then this email is for you.
Most centers agree that the casual bowler that likes to eat and drink is the most profitable customer profile today. Yes, league bowlers are steady and help pay the bills but they also tend to be more frugal and picky about lane conditions.
Here’s an idea one of our clients implemented in his center that has made him hundreds of thousands of dollars over the years: “Average Joe’s”
“The drinking league with a bowling problem” as they describe themselves. It’s the perfect way to bridge the gap for the casual to non-bowler and focuses on camaraderie and social experience over serious bowling competition.
They model it after traditional leagues but it is non sanctioned and very laid back, people are there to have fun with their friends, bowling is more of a secondary role. This has the side benefit of increasing food and (especially) beverage sales. It’s done wonders for Midway and has begun to sell out every year – forcing them to start a secondary league.
To get started, talk to your existing non sanctioned leagues and then turn to social media and your email list to fill in the rest. Give it a try!
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